📚 Course Syllabus – Digital Marketing (03 Months) with AI

🔹 Module 1: Introduction to Digital Marketing

• Basics of Digital Marketing
• Traditional vs Digital Marketing
• Market Trends & Career Opportunities
• Understanding Customer Journey

🔹 Module 2: Website Planning & Designing

• Domain & Hosting Basics
• WordPress Website Creation
• Website Structure & UI Basics
• Website Optimization & Speed

🔹 Module 3: Search Engine Optimization (SEO)

• On-Page SEO (Keywords, Meta Tags, Content)
• Off-Page SEO (Backlinks, Listings)
• Technical SEO Basics
• Google Search Console Setup

🔹 Module 4: Content Marketing

• Content Strategy & Planning
• Blog Writing & Copywriting
• Video Marketing Basics
• Content Distribution Channels

🔹 Module 5: Social Media Marketing (SMM)

• Facebook & Instagram Marketing
• LinkedIn Marketing
• Social Media Strategy
• Organic Growth Techniques

🔹 Module 6: Google Ads (AdWords)

• Search Ads Campaign Setup
• Display Ads & YouTube Ads
• Keyword Research & Bidding
• Ad Optimization Techniques

🔹 Module 7: Email Marketing

• Email Campaign Creation
• Lead Generation Strategies
• Automation Tools
• Email Copywriting

🔹 Module 8: Google Analytics

• Website Traffic Analysis
• User Behavior Tracking
• Conversion Tracking
• Report Generation

🔸 Module 9: WhatsApp Marketing

• WhatsApp Business Setup
• Broadcast & Bulk Messaging
• WhatsApp API Basics
• Lead Generation via WhatsApp
• Customer Engagement Strategies

🔸 Module 10: E-commerce Website Designing

• Creating Online Store using WordPress (WooCommerce)
• Product Listing & Categories
• Payment Gateway Integration
• Order Management System
• Basic Store SEO